Senior Manager, B2B Enterprise Marketing Strategy

About the position Recognized by Forbes as one of America’s Best Employers For Diversity 2024 and once again named to FORTUNE® magazine's list of the World's Most Admired Companies, Labcorp is seeking to hire a Senior Manager, B2B Enterprise Marketing Strategy to focus on driving specialty testing growth. The Senior Manager, B2B Enterprise Marketing Strategy, is accountable for driving growth for assigned B2B audience segments by leveraging audience insights, competitive and business intelligence, and marketing performance data to create compelling, multi-channel marketing strategies to achieve growth targets. As the senior marketing manager, you will surface and highlight the end benefits that Labcorp’s enterprise diagnostics solutions deliver for health systems, with a specific focus on driving specialty testing growth. You will translate our into business benefits and lead the creation of marketing assets to build awareness and generate demand. This position reports to the Director, B2B Enterprise Marketing Strategy and works closely with the Health Systems and Managed Care marketing, business and technology teams. Applicants will follow a hybrid schedule that includes a minimum of three in-office days per week at the Durham, NC location, supporting both collaboration and flexibility.

Responsibilities

• Marketing Strategy & Planning Collaborate to understand sales cycle, buyer journey, personas, competitive dynamics, and market opportunity to inform go-to-market strategy
• Lead the development & refinement of value proposition, product/solution positioning and message architecture, and content strategy for assigned business areas, with a focus on growing specialty testing within health system relationships
• Define key audience segments and targeting criteria for marketing campaigns.
• Lead development and implementation of marketing campaigns designed to achieve business goals, using a variety of marketing channels including web, digital, paid advertising, email, PR, events, sponsorships, sales enablement and more.
• Analyze marketing activity against stated business objects and defined campaign goals; identify optimizations to enhance marketing performance.
• Collaborate to identify cross-audience opportunities to support brand awareness and generate demand across our global enterprise.
• Campaign Execution Deliver multi-channel campaign plans in alignment with marketing plan and budget.
• Work closely with other marketing disciplines (digital, creative, content, communications, research) to implement effective channel strategies and optimize based on performance.
• Lead tactic sequencing and prioritization.
• Collaborate to accurately track marketing budget allocation and spend.
• Partner Relationships and Leadership Serve as marketing business partner to the segment P&L owners.
• Understand partners’ priorities, business initiatives, and key performance indicators to align marketing resources with business objectives.
• Collaborate closely with specialty testing product owners and marketers to support specialty growth in health systems.
• Deliver annual strategic marketing plan for assigned business areas.
• Run recurring meeting cadence with partners and stakeholders to provide status updates, share marketing performance, deepen business acumen, provide recommendations, and solicit feedback to ensure alignment.
• Build support and buy-in for approaches and ideas in a way that fosters engagement.
• Provide open and transparent communication across the organization.
• Work collaboratively with marketing colleagues, using agreed-upon processes to drive B2B marketing initiatives to market.
• Work with external agency and vendor partners as needed to efficiently launch marketing strategies.
• Manage team of 1-2 marketers to effectively meet timelines and deliverables.

Requirements

• 8-10 years of marketing experience
• Bachelor's degree in Marketing, Communications, Science, or Business preferred
• Life sciences or healthcare marketing experience preferred
• Specific expertise in a multi-channel marketing environment required
• Copywriting and editing skills required
• Adaptable in the face of shifting priorities
• Self-motivated, with a see it/own it/do it mentality
• Decisive, with the ability to make sound decisions and move work forward in the face of ambiguity
• A clear, concise, and timely communicator
• Excellent at building strong relationships
• Confidently able to generate buy-in, uniting groups/teams around a common vision
• Committed to fostering an engaging, inclusive, and supportive work environment

Nice-to-haves

• Life sciences or healthcare marketing experience preferred

Benefits

• Employees regularly scheduled to work 20 or more hours per week are eligible for comprehensive benefits including: Medical, Dental, Vision, Life, STD/LTD, 401(k), Paid Time Off (PTO) or Flexible Time Off (FTO), Tuition Reimbursement and Employee Stock Purchase Plan.
• Casual, PRN & Part Time employees regularly scheduled to work less than 20 hours are eligible to participate in the 401(k) Plan only.

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