Programmatic Trading Associate
DSPolitical is a digital media agency that specializes in delivering effective digital advertising campaigns for Democratic and progressive candidates. The Programmatic Trading Associate will implement and manage programmatic advertising campaigns, utilizing data analysis to optimize performance and ensure quality control during significant election cycles.
Responsibilities
- Provides support to the Programmatic Trading Manager and Programmatic Trading team
- Primarily responsible for the implementation and day-to-day management of programmatic advertising campaigns
- Conducts evaluations of available data, follows budgets, and synthesizes data to provide feedback
- Traffic advertising campaigns according to media plans and client requirements, deciding on budget allocations in the mid-seven figures annually
- Conduct data analysis on audience segments and campaign performance and use findings to optimize campaigns
- Adhere to strict standards in both technical and business processes and offer suggestions for improvements in best practices
- Ensure quality control for hundreds of digital advertising campaigns during a major election cycle that meets client’s stated KPIs and objectives
- Oversee the monitoring of client satisfaction metrics, preparing and discussing reports with the manager to decide on necessary corrective actions
- Execute initiatives to identify and leverage opportunities for upselling or expanding services to existing clients, coordinating approval for new offers or significant changes with the manager
Skills
- Bachelor's degree in a related field or equivalent experience
- 1 or more years of experience in politics or public affairs
- Background in online advertising, RTB ecosystem preferred, along with experience in one or more Demand Side Platforms (DSPs)
- Experience using ad-serving platforms, such as DoubleClick or Sizmek. Experience running social media advertising
- Proficiency in Microsoft Office, especially Excel, along with a demonstrated ability to troubleshoot issues and offer and implement solutions
- Excellent written and verbal communication skills
Benefits
- Open leave (paid time off)
- Paid Leave for new parents
- Health insurance (including dental and vision)
- Flex Spending Plan
- Employee Assistance Program
- 401K with company matching
- Student Loan Repayment Program
- Professional development opportunities
- Rewards and recognition programs
- Mobile phone & internet reimbursement and much more!
Company Overview