Associate, Social Media

Active Minds, Inc. is the largest nonprofit in the United States focused on transforming mental health norms among youth and young adults. The Associate, Social Media will support the organization's digital presence by creating and distributing content across various social media platforms, while also engaging with the community and tracking performance metrics.

Responsibilities

• Create and publish at least two pieces of content per week for Active Minds’ social media platforms, including TikTok, Instagram, Facebook, X, Threads, and YouTube, including copywriting and designing of assets
• Work collaboratively with all departments within Active Minds to take in and address social media post requests within the organization
• Conduct daily community management of social media channels including checking and responding to comments, direct messages, and other forms of communication with the Active Minds external audience
• Update the monthly content calendar to strategically cover initiatives and topics relevant to Active Minds programming and goals on a bi-weekly basis
• Lead on monitoring the social landscape around us and keep a pulse on trends, opportunities, and new formats Active Minds should lean into on social media
• Create monthly analytic reports that track engagement, growth, and performance for internal reporting
• Co-mentor the Social & Digital Media Intern along with the Senior Associate of Social Media, who will assist in content creation and channel monitoring
• Potential to develop and/or edit video content for digital campaigns and organic posts
• Support or lead on additional projects and tasks as needed or assigned

Skills

• 1-2 years of professional marketing, communications, or social media experience
• Experience with content creation for social media, including background in making videos, images, and graphics
• Comfortable being a featured face on Active Minds social media channels
• Knowledge of social media management tools including Canva, Sprout Social, and ClickUp
• Digital literacy with Microsoft/Google tools and online collaboration platforms

Benefits

• Health, Vision and Dental Insurance
• Paid Vacation and Sick Leave
• Paid Holidays
• Company Wide Mental Health Days
• 401(k) Matching
• HSA and FSA Options
• Life Insurance
• Short Term, and Long Term Disability
• Fully Paid Parental Leave
• Wellness Reimbursement Program
• Professional Development Stipends

Company Overview