Marketing Specialist

Erskine Attachments Inc is a leading designer and manufacturer of skid-steer attachments and other construction equipment. The Marketing Specialist supports the marketing team in executing cross-channel marketing initiatives to enhance brand awareness and drive sales, while managing day-to-day marketing operations and ensuring project timelines are met.

Responsibilities

• Execute tactical execution of marketing initiatives, including print projects, email campaigns, and campaign assets, ensuring timelines, approvals, and deliverables stay on track
• Own day-to-day management of company social media accounts, executing monthly content calendars, monitoring engagement, and optimizing performance
• Update promotions, images, and content across websites and social platforms to align with current campaigns and brand initiatives
• Provide support for marketing materials including catalogs, mailers, brochures, ads, and other collateral for both print and digital use
• Support video projects through scripting, coordination, and content distribution across digital channels
• Coordinate and manage website content updates, ensuring accuracy, consistency, and a strong user experience across brand sites
• Support planning and execution of tradeshows, field days, and industry events, including logistics, materials, coordination, and post-event follow-up
• Manage promotional items, apparel, and marketing literature inventory, coordinating with supplier partners and internal teams
• Develop, schedule, and distribute email marketing campaigns, track engagement metrics and report on performance outcomes
• Analyze digital performance, including website traffic, social metrics, and lead activity, and prepare regular marketing reports
• Provide support for campaign setup and data management within Salesforce, helping ensure alignment between marketing activities and sales initiatives
• Collaborate with internal teams to ensure brand consistency across all communications and marketing materials

Skills

• Bachelor's degree in Marketing, Communications, Graphic Design, or related field
• Proficient with Microsoft Office Suite or related software and relevant social media platforms
• Strong communication, interpersonal, organizational and analytical skills
• Frequent use of computer, phone, and office equipment; extended periods of sitting, standing, and walking
• Ability to lift and/or move up to 50 pounds occasionally
• Must be able to see and move throughout facilities and event sites
• Experience in digital marketing, social media management, and general marketing strategies a plus
• Prior event/tradeshow coordination experience a plus

Company Overview