Advertising Research Analyst
Zefr is a leader in AI-powered content classifications for brands and advertisers. The Advertising Research Analyst will play a critical role in the research team by analyzing campaign performance, developing reports, and collaborating with cross-functional teams to provide insights and recommendations.
Responsibilities
- Analysis of advertiser campaign performance, providing insights and actionable recommendations for best practices and optimization
- Develop reports and insights to help sales teams be effective and nimble
- Create output that tells the story behind the data to non-technical team members
- Leverage AI agents and automation to identify, redesign, and optimize workflows, significantly reducing manual effort and operational overhead
- Collaborate with cross-functional stakeholders to understand our clients’ business needs, formulate and complete end-to-end analysis, generate creative ideas, research possible solutions, recommend an appropriate solution, lead and/or perform the implementation, and present results
- Be the measurement expert across our workstreams
Skills
- 1-2 years of media research experience at a media agency, digital publisher or data and analytics company
- Understanding of media planning and media math (reach, frequency, audience composition, CPV, CPM, Lift, etc.)
- Proficient in Microsoft Excel, PowerPoint or the Google equivalent
- Strong mathematical and analytical abilities
- Excellent communication skills and attention to detail
- Ability to work independently and problem solve as well as effectively collaborate with various teams
- Education: Bachelor of Arts/Sciences or equivalent experience
- Experience with syndicated media research like Nielsen and ComScore, and third-party measurement solutions like Kantar, Dynata, Nielsen Catalina Solutions, Circana, Disqo, Brandwatch and Google Ads experience is a plus
- A knack for storytelling or interest in consumer insights is a plus
- SQL is a plus
- Master's Degree is a plus
- Keynote is a plus
Benefits
- Flexible PTO
- Medical, dental, and vision insurance with FSA options
- Company-paid life insurance
- Paid parental leave
- 401(k) with company match
- Professional development opportunities
- 13 paid holidays off
- Summer Fridays (we leave early)
- In-office, hybrid, and fully-remote work options available
- In-office lunches and lots of free food
- Optional in-person and virtual events (we like to celebrate!)
Company Overview