[Remote] CRM Specialist

Note: The job is a remote job and is open to candidates in USA. PROVEN Skincare is a company that leverages artificial intelligence to create personalized skincare solutions. They are looking for a CRM Specialist to manage lifecycle marketing programs focused on growth and retention, enhancing customer experiences through targeted campaigns and collaboration with various teams.

Responsibilities

• Balance technical and creative execution, with a keen eye for details, in a fast-paced environment
• Assist the CRM team with creative briefs, in-platform campaign execution, and reporting needs
• Identify and address technical issues or challenges that arise during implementation
• Manage day-to-day execution and analysis of email and CRM channels (SMS, direct mail)
• Continuously test and optimize campaigns for increased conversion and engagement
• Improve customer journeys, triggers, and automations using both static and dynamic content
• Develop automated, multi-channel lifecycle campaigns for specific customer segments
• Maintain user segmentation and targeting strategies for personalized content delivery
• Actively contribute to a cross-functional experimentation group
• Collaborate with internal partners, including design, growth, and brand teams
• Consistently bring new and creative ideas to the table to continually elevate and improve our CRM program

Skills

• Bachelor's degree in performance marketing or relevant experience
• 1-2 years of lifecycle or performance marketing experience
• 1-2 years of lifecycle marketing campaign experience
• Intermediate to advanced proficiency in Google Suite, Asana and JIRA
• Experience optimizing marketing performance through A/B testing, personalization, creative, and dynamic content management
• 2+ year(s) using an email service provider (Examples: Klaviyo, Iterable, Braze)
• Basic understanding of customer segmentation, list management, deliverability and CAN-SPAM laws

Benefits

• Flexible work environment - we are fully distributed with employees in CA, CT, FL, IL, MI, NJ, NY, OH, OR, PA, & WA and you can work from any location that brings out your best
• Unlimited paid time off (covering vacation, paid bereavement, and family sick leave) - every employee needs time to take care of themselves and their family
• Exclusive employee subscription discounts and SWAG - to ensure you experience the magic of PROVEN & Noteworthy’s products (and give us valuable feedback!)
• Comprehensive health support - insurance for health, vision & dental - your health comes first, and we’ve got you covered
• Industry-leading 401k match - we invest in your future
• Company-wide events & outings - those who play together, stay together!
• Paid parental leave + flexible return to work program - your newest family members are the most important thing in your life

Company Overview