Associate Gaming Creator Growth Manager - TikTok LIVE

TikTok is the leading destination for short-form mobile video, and they are seeking an Associate Gaming Creator Growth Manager to support their gaming creator ecosystem. This role will involve planning and executing creator growth programs, collaborating across teams, and driving measurable creator impact.

Responsibilities

• Apply and refine a tier-based segmentation model for creators by content type and growth stage
• Deliver appropriate growth tactics per tier (e.g., 1:1 guidance, group sessions, self-serve resources)
• Responsible for end-to-end execution of creator growth programs that cover cohort selection, onboarding, milestone tracking, and performance analysis
• Operationalize creator sprints, rewards systems, and incentive campaigns aligned to tier-based goals
• Collaborate with content and data teams to surface insights on creator performance, identify blockers, and highlight growth opportunities
• Translate performance trends into actionable recommendations that inform program strategy and execution
• Co-develop toolkits, guides, and training materials that help creators improve content output and monetization
• Ensure content is clear, modular, and scalable to reduce the need for manual support
• Assist in driving adoption of key TikTok LIVE features among creators
• Track usage, gather creator feedback, and help optimize rollouts with the Product and Ops teams
• Work closely with Campaign, Content, and Product teams to execute publisher-side campaigns, ensuring alignment across creator, content, and feature strategy
• Support creator participation by monitoring performance, growth impact, and campaign execution quality
• Help surface key learnings to inform future co-branded initiatives and activation models
• Monitor creator behavior, platform trends, and competitive benchmarks
• Contribute ideas and insights to improve growth playbooks and campaign strategy

Skills

• 0-3 years of experience in creator strategy, content operations, or growth marketing
• Proven ability to execute programs and initiatives with measurable impact
• Strong analytical skills with comfort navigating dashboards and campaign metrics
• Experience working with creators, influencers, or publisher campaigns (gaming or livestreaming preferred)
• Collaborative mindset and ability to work cross-functionally with content, product, and data teams
• Clear communicator with strong project ownership

Benefits

• Medical, dental, and vision insurance
• 401(k) savings plan with company match
• Paid parental leave
• Short-term and long-term disability coverage
• Life insurance
• Wellbeing benefits
• 10 paid holidays per year
• 10 paid sick days per year
• 17 days of Paid Personal Time (prorated upon hire with increasing accruals by tenure)

Company Overview

Company H1B Sponsorship