[Remote] VP, Marketing - Outdoor Power Equipment (OPE)

Note: The job is a remote job and is open to candidates in USA. Synchrony is a leading financial services company, and they are seeking a VP of Marketing for Outdoor Power Equipment. This leadership role will focus on developing and executing marketing strategies to drive growth and profitability within the OPE and Lawn and Garden industry.

Responsibilities

• Build and cultivate strategic relationships with OPE partners to understanding their business goals and develop marketing strategies that align with mutual program objectives
• Partner with business and client teams to lead, develop, implement, and monitor dynamic multi-channel annual marketing plans
• Deliver marketing programs and strategies through cross-functional matrixed organizational structure via multiple channels – OEM client partners, dealers, consumers
• Develop strategic vision for OPE industry and develop partner specific and industry specific marketing strategies and initiatives across the entire product suite from secured installment to revolving financing solutions
• Manage all aspects of value proposition development, including tracking industry trends, competitive developments and customer experience metrics. Ensure program profitability and penetration through continued enhancements
• Monitor & manage key portfolio performance metrics for OPE industry and clients such as sales volume, new accounts, repeat purchase, financing penetration, etc. Monitor and analyze results to make data-driven decisions to refine and optimize marketing strategies for improved effectiveness
• Lead marketing planning and execution across entire customer lifecycle from acquisition to lifecycle and retention to maximize customer lifetime value
• Prioritize and manage marketing spend with rigorous ROI analysis, ensuring efficient use of marketing funds and budget to grow the Outdoor Power Equipment segment profitably
• Take ownership of special projects and initiatives as assigned by senior leadership
• Perform other duties and/or special projects as assigned

Skills

• Bachelor's degree or equivalent experience (high school diploma/GED with 10+ years relevant marketing experience)
• Minimum 8 years marketing experience, preferably including financial services or consumer credit marketing
• Minimum 3 years of client management experience
• Outstanding communication, relationship building, influencing and collaboration skills
• Strong financial acumen
• Experience and proficiency with Microsoft Office suite including PowerPoint
• Ability and willingness to travel frequently to client sites and trade events
• Ability and flexibility to travel for business as required
• MBA or advanced marketing/business degree preferred
• Experience marketing outdoor power equipment, powersports, lawn & garden, or similar specialty/lifestyle product categories
• Background in financial services, credit card, or promotional financing marketing
• Proficiency in web analytics, attribution, and digital media optimization
• Strong influencing skills across diverse organizational levels and client relationships
• Exceptional analytical capabilities in segmentation, targeting, and ROI-driven decision making
• Deep understanding of marketing tools, program measurement, and performance metrics (incremental sales, campaign profitability, break-even analysis)
• Proven track record of delivering business results by executing strategic plans
• Ability to manage multiple complex projects simultaneously
• Excellent presentation and communication skills suitable for C-suite and client engagements
• Skilled in developing compelling presentations and delivering clear, persuasive communication to engage leadership, partners and stakeholders and drive informed decision-making

Company Overview

• Synchrony is a consumer financial services company. It was founded in 1932, and is headquartered in Stamford, Connecticut, USA, with a workforce of 10001+ employees. Its website is https://www.synchrony.com/.

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