Senior Director of Sustainability Product Marketing

Workiva is in pursuit of a visionary product marketing leader and to shape the strategy and commercial success of our sustainability solution portfolio globally. The Senior Director of Sustainability Product Marketing, will bring a deep domain expertise in sustainability and carbon accounting, a vision for AI’s role in the industry, and high-level strategic thinking to unlock opportunities to drive revenue growth and portfolio performance. Your expertise in creating compelling and differentiated positioning, messaging, and customer-centric go-to-market plans will drive the success of Workiva’s sustainability solutions in a rapidly evolving regulatory and competitive landscape. As a change agent and results-driven operator, you’ll build coalitions of senior leaders across Sales, Product, Revenue Marketing, and Solution Ownership to turn strategy into action and drive a shared vision of go-to-market (GTM) excellence. In this role, you will also lead and mentor a talented team of product marketers, empowering them to challenge the status quo and drive exponential growth.

What You'll Do

• Strategic Planning: Lead the development of Workiva’s global GTM strategy for our sustainability solutions, aligning market opportunities, customer needs, and short- and long-term business objectives
• Market Mapping: Continuously analyze the industry landscape to identify emerging trends, competitive moves, and disruptive technologies that could shape Workiva’s strategy. Distill these insights into actionable, forward‑thinking marketing plans that drive differentiation and growth.
• Product Portfolio Influence: Drive the future of our solutions by collaborating closely with Product teams to ensure offerings address current and emerging customer challenges while maintaining competitive differentiation. Leverage market and sustainability insights to influence product roadmaps that meet evolving ESG needs.
• Data-Driven Decisions: Integrate insights from KPIs to proactively measure business results against investment, and pivot as needed based on results
• Cross-Team Leadership: Work closely with cross-functional leaders and their teams across Product, Sales, Sales Enablement, and Revenue Marketing to turn big ideas into actionable plans and measurable outcomes
• Customer and Industry Engagement: Build deep relationships with customer and industry leaders to formulate a point of view on where the market and regulatory landscape is headed
• Industry Evangelism: Represent Workiva as a thought leader at events, in publications, and through high-profile engagements with customers and stakeholders. Drive thought leadership through content and speaking engagements that elevate Workiva’s profile as a trusted leader in sustainability and carbon accounting
• Team Leader: Inspire and lead a team engaged in driving market momentum, elevating Workiva’s industry presence, and delivering incredible customer value

What You'll Need

Minimum Qualifications

• Bachelor’s Degree in marketing or related field
• 12+ years of progressive experience in product marketing, product management, marketing, business strategy, or closely related roles
• B2B marketing or product marketing experience in the SaaS industry

Preferred Qualifications

• MBA or equivalent advanced degree preferred
• 5+ years of experience in managing and leading high-performing global teams
• Experience leading cross functional initiatives that require a high degree of change management
• Deep understanding of sustainability and/or carbon accounting markets, including buyer personas and competitive dynamics
• A proven ability to craft and execute product marketing strategies that drive tangible results
• Strong communication skills with the ability to tailor messaging for diverse audiences, from end users and buyers to senior executives
• Proven ability to innovate and optimize marketing strategies to deliver measurable business results
• Exceptional program management skills to drive initiatives forward with clarity and impact

Travel Requirements & Working Conditions

• 25% travel for customer and internal meetings
• Reliable internet access for any period of time working remotely and not in a Workiva office.

How You’ll Be Rewarded ✅ Salary range in the US: $185,000.00 - $296,000.00 ✅ A discretionary bonus typically paid annually ✅ Restricted Stock Units granted at time of hire ✅ 401(k) match and comprehensive employee benefits package The salary range represents the low and high end of the salary range for this job in the US. Minimums and maximums may vary based on location. The actual salary offer will carefully consider a wide range of factors, including your skills, qualifications, experience and other relevant factors. Employment decisions are made without regard to age, race, creed, color, religion, sex, national origin, ancestry, disability status, veteran status, sexual orientation, gender identity or expression, genetic information, marital status, citizenship status or any other protected characteristic. Workiva is committed to working with and providing reasonable accommodations to applicants with disabilities. To request assistance with the application process, please email [email protected]. Workiva employees are required to undergo comprehensive security and privacy training tailored to their roles, ensuring adherence to company policies and regulatory standards. Workiva supports employees in working where they work best - either from an office or remotely from any location within their country of employment. #LI-HS2 Apply tot his job Apply To this Job