Director, Digital Marketing Strategy
You could be the one who changes everything for our 28 million members. Centene is transforming the health of our communities, one person at a time. As a diversified, national organization, you’ll have access to competitive benefits including a fresh perspective on workplace flexibility. Position Purpose: The Director of Digital and Database Marketing Strategy is an innovative and customer-centric leader who is responsible for developing and overseeing multichannel initiatives that help our brand connect with key stakeholders across different journeys and touchpoints. This leader has a player-coach mindset and can inspire, manage, and mentor a high-performing team in a dynamic and cross-functional environment.
- Lead the creation of new initiatives to support the success of long-term digital strategies (including social media, web, video) and database marketing (text, email)
- Oversee a team of five digital, social, and database marketing professionals
- Lead digital communications and social media strategy, including audience development, content creation, and distribution across multiple platforms
- Oversee the management and optimization of digital and social platforms, ensuring alignment with brand guidelines
- Develop and manage a robust strategy for paid and organic content that is audience-centric, compelling, and aligns with business goals
- Oversee creation and maintenance of web sites, including content, accessibility, design and performance
- Collaborate with IT to improve the site's UX/UI, ensuring alignment with the company’s branding and goals
- Conduct regular audits to identify opportunities for optimization in content, navigation, SEO, and user flow
- Develop and oversee enterprise video strategy
- Develop and oversee the strategy, content, and implementation of email and text campaigns
- Manage and optimize databases for personalized communication, ensuring segmentation, targeting, and automation are leveraged effectively to increase engagement and drive conversions
- Identify, cultivate, and manage high-level relationships with experts in the digital space, platform representatives, and/or influencers
- Evaluate and oversee preparation of competitive intelligence reports, analysis reports, and reputation dashboards
- Maintain cutting-edge knowledge of trends, social platforms, and key developments in the industry
- Performs other duties as assigned.
- Complies with all policies and standards.
Education/Experience: 10+ years of experience in Communications, Marketing, or related fields and 5+ years of leadership experience/managing teams. Digital/social media, analytics, and digital marketing expertise. Experience with HTML/CSS/JavaScript, Technical SEO, UI/UX Design, SEM/GA360, Adobe Analytics, Salesforce CRM/Marketing Cloud. Travel Expectations - Must be willing to travel in to the Long Island City office on a regular basis. Pay Range: $116,100.00 - $214,700.00 per year Centene offers a comprehensive benefits package including: competitive pay, health insurance, 401K and stock purchase plans, tuition reimbursement, paid time off plus holidays, and a flexible approach to work with remote, hybrid, field or office work schedules. Actual pay will be adjusted based on an individual's skills, experience, education, and other job-related factors permitted by law, including full-time or part-time status. Total compensation may also include additional forms of incentives. Benefits may be subject to program eligibility. Centene is an equal opportunity employer that is committed to diversity, and values the ways in which we are different. All qualified applicants will receive consideration for employment without regard to race, color, religion, sex, sexual orientation, gender identity, national origin, disability, veteran status, or other characteristic protected by applicable law. Qualified applicants with arrest or conviction records will be considered in accordance with the LA County Ordinance and the California Fair Chance Act Apply tot his job Apply To this Job