Senior Marketing Specialist

Job Description for Senior Marketing Specialist (Growth & Conversion) (100% Remote – Chicago Area Preferred):

We’re hiring a Senior Marketing Specialist to build and optimize campaigns that drive our growth. In this role, you’ll create high-performing email campaigns, landing pages, and digital content that help us attract new franchisees and clients. This is a hands-on role for someone who takes ownership, thrives on measurable results, and wants to see their work directly impact growth.

What makes this role unique is the team environment you’ll be stepping into. We have a full-stack marketing team in-house, including experts in SEO, paid media, design, and analytics. That means you’ll have the support to move quickly, adapt, and experiment — while also learning and growing alongside talented teammates. You’ll own your channels, but you’ll never be isolated.

What You’ll Do

• Design, build, and optimize email marketing campaigns that engage and convert.
• Develop landing pages and web content that resonate with prospects and drive leads.
• Continuously refine campaigns through A/B testing, analytics, and conversion tracking.
• Partner with internal specialists in SEO, paid media, and design to create integrated campaigns that perform.
• Apply best practices in copywriting, digital engagement, and conversion optimization to maximize results.
• Stay on top of digital marketing trends and competitor strategies, bringing new ideas forward.
• Report on campaign performance with clear recommendations for improvement.

What We’re Looking For

• 3–6 years of hands-on experience in digital marketing, with a focus on email campaigns, landing pages, and conversion-driven content.
• Demonstrated ability to own projects from start to finish - strategy, execution, testing, optimization.
• Strong skills in marketing automation tools (HubSpot, Mailchimp, or similar).
• Experience with website CMS tools (WordPress, Webflow, or similar).
• Familiarity with analytics and reporting tools (Google Analytics, HubSpot, etc.).
• Exceptional writing and editing skills — persuasive, clear, and engaging.
• Competitive, proactive, and wired to show measurable results.
• Bonus: experience marketing in a franchise or B2B services environment.

• Work within a collaborative full-stack marketing team where SEO, paid ads, design, and analytics expertise are all in-house.
• Ability to pivot quickly, test new ideas faster, and accelerate learning.
• Be part of a growing, entrepreneurial company where marketing is central to growth.
• 100% remote (Chicago preferred).

Benefits include: competitive pay, health/dental/vision insurance, 401(k) with match, generous PTO and holidays, paid parental leave, ongoing professional development.