Performance Creative Strategist

About Bodily Bodily is transforming women’s health through clinically-backed, research-driven products across postpartum, breastfeeding, and everyday intimates. We’re a growth-stage DTC brand with a bold, direct tone and a mission to support women’s bodies with products and knowledge they deserve.

About the Role We’re looking for a Performance Creative Strategist (freelance) to lead the end-to-end creation of high-performing ad creative — from ideation and scripting through to editing and iteration. Your focus will be on ads that convert, especially on Instagram, with secondary support for email performance direction. You’ll be responsible for producing thumb-stopping video and static content that drives results, while also guiding the broader creative direction across our growth channels.

You should have a proven track record of developing and executing ads that scale, ideally for brands in the maternity, women’s health, or apparel space. You understand what makes creative work — and how to build and iterate based on performance.

• Concept, produce, and deliver 4–6 new performance ad concepts per month
• Shoot/edit short-form UGC-style video (or source and repurpose it into high-converting creative)
• Develop static creative, carousels, and motion graphics aligned with platform best practices
• Build creative testing frameworks and optimize based on results from Meta/Instagram
• Work closely with our media buying team to monitor performance and inform iterations

• Translate CRM strategy into performance-driven creative briefs for email
• Provide clear direction on subject lines, layout structure, visual hierarchy, and hooks that drive CTR and revenue
• Collaborate with internal copy and design team members to elevate email creative using performance principles

Requirements

• 4+ years in performance creative for DTC brands (freelance, agency, or in-house)
• A proven portfolio of Meta/Instagram ad creative that delivered performance results
• Experience ideating and producing short-form video content (UGC, testimonial, demo, etc.)
• Strong grasp of key metrics (CTR, CVR, thumb-stop rate, ROAS) and how to optimize toward them
• Hands-on proficiency with editing/design tools (CapCut, Canva, Figma, or Adobe Suite)
• Ability to own the full creative lifecycle from idea to asset
• Bonus: Experience in maternity, postpartum, women’s health, or soft-line apparel

Benefits

• Mission-Driven Work: Help shape the conversation around women’s health and support a brand that’s transforming postpartum, breastfeeding, and everyday care with clinically-backed products.

• Creative Ownership: You’ll have end-to-end control of ad creative — from ideation to production to testing — with the ability to directly influence revenue-driving outcomes.
• Lean, Fast-Moving Team: Collaborate with a highly capable and cross-functional team that values autonomy, direct communication, and strong execution.
• Flexibility: This is a remote, part-time contract role with flexible working hours.
• Category Leadership Opportunity: Bodily is defining a category that’s been historically overlooked — your work will lead creative innovation in a space with real emotional and cultural relevance.

Empowering women to live confidently in our bodies