Email & SMS Marketing Specialist
Veracity Insurance Solutions is on a mission to change the way people understand, compare, and purchase business insurance online. With a focus on serving small businesses and growing with them as they grow, it’s critical that Veracity’s brands and products are present wherever prospects and customers are.
Reporting to the Director of Content, the Email & SMS Marketing Specialist (Remote/Hybrid) acts partly as a channel owner, partly as an email marketing consultant, and partly as a hands-on implementer of others’ plans and needs. You’ll be the driving force behind the planning, execution, and optimization of email and SMS marketing campaigns across a diverse portfolio of B2B insurance products.
You'll work closely with Product Marketing Managers, Copywriters, Designers, Editors, Brokers (and other team members, both in and outside of the marketing team) as well as the CRM Admin to create highly targeted communications that move prospects through the sales funnel, increase policy purchases, and nurture long-term customer relationships.
With a strong understanding of email marketing, customer journey mapping, automation tools (like HubSpot), and compliance standards, buyer psychology, etc., you'll build campaigns that are not only compelling but also legally sound and performance-driven.
This role requires a mix of strategic thinking and tactical execution. You’ll lead the development of drip campaigns, newsletters, and one-off sends, manage campaign calendars, conduct A/B testing, and regularly report on campaign performance with actionable insights. Your work will influence policyholder acquisition and retention, brand affinity, upsells, and overall customer experience. You’ll also play a key role in developing and documenting best practices, coordinating with cross-functional teams, and identifying opportunities to grow and engage segmented contact lists through personalized, compliant messaging.
To succeed, you’ll need:
- 2+ years of hands-on experience in email/SMS marketing and CRM platforms (HubSpot strongly preferred)
- Strong grasp of multi-channel campaign automation, segmentation, and personalization
- Familiarity with B2B marketing, customer journeys, and compliance standards (e.g., CAN-SPAM)
- The ability to develop SOPs and scalable, repeatable processes and plays
- Analytical mindset with the ability to interpret data and use insights to inform strategy
- Stellar organizational skills and instincts to manage a large and ever-growing library of campaigns, perform post-mortems and provide reports, cultivate continual A/B testing and improvements, etc.
- The ability to create and deliver timely, meaningful, and actionable reports to continuously level up our email marketing program
- Outstanding communication skills and the ability to work with a wide variety of roles within the organization, understand the unique ways email marketing can various roles, and build trust through communication, reporting, and accountability
- Experience running A/B tests and producing organized, actionable performance reports
- Excellent communication, project management, and attention to detail
- Comfortable collaborating with multiple stakeholders and balancing competing priorities
- Tech-savvy and comfortable troubleshooting, documenting processes, and adapting to new tools
- Self-motivated, organized, and capable of working independently or cross-functionally
- Health, dental, and vision plans
- Amazing work-life balance with 4 weeks of Paid Time Off
- 9 Paid Company Holidays with 2 floating holidays
- 401K Programs with employer match
- Personal assistant programs for support in a healthy personal and work life
- Engage in groundbreaking projects that are reshaping the insurance landscape
- Collaborate with a group of dedicated, like-minded professionals
- Experience a culture that prioritizes growth and development
Originally posted on Himalayas
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